Privacy Policy – Ladbrokes UK
Ladbrokes takes your privacy seriously. This Privacy Policy explains how ladbrokesuk.com collects, uses, stores, and shares your personal data when you use our services. We operate in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our services, you acknowledge this policy. We periodically review and update this policy; the date of the most recent revision is shown at the bottom of this page. Please read this policy carefully alongside our Terms & Conditions.
Data We Collect
When you register or use ladbrokesuk.com, we collect the following categories of personal data:
- Identity data – full name, date of birth, username
- Contact data – email address, phone number, postal address
- Financial data – payment method details, transaction history
- Technical data – IP address, browser type, device identifiers
- Usage data – pages visited, bets placed, session duration
- Verification data – copies of ID documents submitted for KYC
How We Use Your Data
Ladbrokes processes your personal data for the following purposes:
Service Delivery
To create and manage your account, process deposits and withdrawals, verify your identity, and provide customer support.
Legal & Regulatory Compliance
To comply with UK Gambling Commission licence obligations, anti-money-laundering (AML) requirements, and tax reporting duties.
Marketing Communications
With your consent, to send you personalised offers and promotions from Ladbrokes. You can withdraw consent at any time via your account settings or by contacting support.
Legal Basis for Processing
We rely on the following lawful bases under UK GDPR to process your data:
- Contract – processing necessary to provide services you have requested
- Legal obligation – compliance with regulatory and legal requirements
- Legitimate interests – fraud prevention, security, and improving our services
- Consent – marketing communications and non-essential cookies
Cookies
ladbrokesuk.com uses essential, functional, analytical, and marketing cookies. Essential cookies are strictly necessary for the site to function and cannot be disabled. For all other cookie categories, you can manage your preferences via the cookie settings panel displayed on your first visit or accessible at any time in the site footer.
Data Sharing & Retention
We do not sell your personal data to third parties. We may share data with trusted service providers (payment processors, identity verification partners, analytics providers) under strict data processing agreements. We retain your personal data for a minimum of 5 years after account closure, as required by UK anti-money-laundering legislation.
Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
- Right of access – request a copy of the data we hold about you
- Right to rectification – request correction of inaccurate data
- Right to erasure – request deletion of data (subject to legal retention obligations)
- Right to restrict processing – limit how we use your data
- Right to data portability – receive your data in a machine-readable format
- Right to object – object to processing based on legitimate interests or for marketing
Security & Contact
Ladbrokes uses industry-standard encryption (SSL/TLS), access controls, and regular security audits to protect your data. To exercise any of your rights or raise a data concern, contact our Data Protection Officer via the support page on ladbrokesuk.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.